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| Last Updated: Sep 7, 2007 |
There’s never been a marketing management system like this for the Chiropractic profession.
Even with all the
seminars, books, manuals, tapes and talks, this system was missing. Yet
no one knew it was missing. No one talked about it. Not as a total
system. It’s amazing, but true.
Whitefish Bay, Wisconsin
Hi, my name is Ed Petty and I’ve developed the critical missing
elements of chiropractic marketing, a total practice marketing program
called the Marketing Manager System (sm).
Background
Before I tell you about the Marketing Manager System for chiropractors
like you, let me give you some background about how and why I developed
it.
I had to.
You see, I’m not a chiropractor. But I have been consulting for
chiropractors just like you since 1985. I’ve helped hundreds of
chiropractors organize and grow their businesses. I guess you could
call me a “practice developer.”
I know what you experience when you’re just starting out in a small
town or tucked away in a strip mall near some suburban intersection. I
know what it’s like to have a group practice with multiple doctors and
clinics. I know about your expenses and overhead, your frustrations and
business risks. And I know about the difficult balance between direct
marketing and maintaining a professional image, about being closed out
of insurance panels or elbowed out by a colleague.
I’ve coached doctors like you through spinal care classes, work safety
talks and spinal screenings. I have spoken with your patients, your
staff, and members of your communities – even with your mayors. I’ve
placed your radio, television, newspaper, Yellow Page, and web ads. I
have moderated your focus groups. I’ve even pushed you to work harder,
stayed overnight at your homes and talked to you and your spouses by
the fire about better “family time.”
And to those of you who’ve been practicing for a while, I know about
burnout, about seeking a “seminar fix,” trying something new and hoping
that the next “new thing” will make your practice more fulfilling and
profitable. I know it can be even tougher for you “old timers” because
you’ve been there and done that so many times that nothing is new
anymore. You feel it should be easier now but it isn’t. There’s more
competition, less insurance, more paper and, sometimes, less money.
No, I’m not a chiropractor, but you’ve hired me for nearly 20 years to
help you build your businesses and I have always appreciated your trust.
And now I’ve developed a powerful, efficient tool, returning to you the
years of accumulated chiropractic practice marketing experience I’ve
gained – and it’s all in one interactive chiropractic practice
marketing management CD.
I know you may not believe you’re the most charming and charismatic
public speaker or a “natural” at sales. You may feel that you have
personal barriers to doing marketing. (We all feel that way.)
But you are a chiropractor. Yes, you’d like to be a prosperous
chiropractor, but you want to a chiropractor, first and foremost. Well,
I’ve developed this program for you – so you can be a chiropractor with
a thriving business rather than a businessperson who’s a part-time
chiropractor.
Nearly every week since 1985 I’ve been in some office, somewhere in the
country, working with a doctor and his or her staff. I’ve worked with
some of the largest practices in the country. One practice with six
doctors averaged 2000 visits per week. (One day we had a “stack-a-day”
– it works by the way! – and saw 834 patients.) Another chiropractic
business I worked with had offices in six different states.
I’ve read every chiropractic binder I could find on practice
development. I have gone to seminars, read books, listened to tapes,
watched videos and I’ve spoken with some the best practice builders in
the country.
In the early 90’s I joined forces with two other health-oriented
businessmen and a chiropractor and we began to open up new chiropractic
offices. To date we have opened 25 new offices. Because these were
offices that I was personally and financially responsible for, I had to
help doctors get new patients as well as assist them in keeping those
patients.
To be successful, I simply had no choice but to develop processes and
procedures that worked. Well, I did, and those processes and procedures
are all in the Marketing Manager System interactive CD.
The System of the Marketing Manager
The Marketing Manager System is the culmination of 18 years of working
with doctors like you. It’s for you and your colleagues. Applied
properly, the Marketing Manager System works. And it integrates with
all of your other chiro marketing and practice-building programs. In
fact, it’s an “operating system” for all of your existing marketing
procedures.
The Marketing Manager System is the most sophisticated marketing
management tool ever developed for the chiropractic field. The
mysteries, challenges and problems that beset a practice because of too
few new patients are resolved by this System.
Here are some important lessons it took me a long time to learn:
- You can borrow another doctor’s system for growing your practice,
but in the end you will have to customize it into your own system.
There is much to learn from others, but ultimately you develop your own
system.
- Just like there is no magic pill that corrects spinal problems,
there is no one super method that gets new patients consistently over
the long term (in spite of what the salesmen and ads say!). However,
there are 900 pretty good methods that do work over the long term. Said
another way: There is no marketing procedure that will get you 40 new
patients each and every month, but there are 40 different marketing
procedures that can get you one new patient every month. The trick is
to keep doing them all consistently.
- Marketing must be done continually and routinely, week after week
and month after month. When it’s not, you experience the practice
“roller coaster.”
- Marketing duties must be assigned. Although they can all be
assigned to you, to a marketing coordinator or to a number of staff and
outside sources, they must be assigned.
- You must be motivated. Without motivation, no marketing tools
will work. Fortunately, there are even procedures to improve motivation.
- Lastly, you need procedures that actually work. These are your marketing tools.
All of these critical lessons are incorporated into the Marketing Manager System.
The Marketing Manager System shows you step-by-step how to grow a
thriving practice. It utilizes a time-tested and common sense approach
that really works to generate new patients and keep your current ones.
Most importantly, the System does this by installing organizational
structures to ensure that your office continually fuels and replenishes
itself.
The challenge that eventually trips up every growing small business is
providing quality services while simultaneously marketing those
services. It’s this speed bump that prevents even the most charismatic
doctors from continued growth.
To be successful, you’ve got to market your services. Yet quality
patient care must be your top priority. The solution? Delegate all of
your marketing to your own marketing systems, thus enabling you to
comfortably focus on patient care.
And your marketing must be continual. You have to do it day in and day
out, week after week. That’s because we not only reap what we sow, but
we reap what we routinely sow.
My CD is called the Marketing Manager System because it helps you to
systematize and manage your marketing procedures routinely.
This is the
one component of all the practice building seminars you’ve attended
that have been left out: marketing management.
Yet marketing management
is the most important aspect in marketing and is the first subject
taught in any graduate marketing program.
What do you receive with the System?
The Marketing Manager System is an interactive CD which automatically
loads onto your computer and contains over 400 pages of customizable
marketing material in an easily accessible and understood format.
Here’s just a sampling of the topics and materials included in the
Marketing Manager System Table of Contents: Click HERE
Marge - the Chiropractic Marketing Manager
The MM System is divided into two major components. The first component
is the Marketing Manager, a series of checklists and procedures for you
– and eventually one of your staff members – to use to manage your
marketing.
We call the Marketing Manager “Marge.”
The second component is the
Marketing Toolkit
containing hundreds of
ads, posters, promotional programs and virtually the entire panorama of
marketing procedures for any chiropractic office.
|
“I have been in practice since 1987, I have three offices and I just
told my wife that this is the best marketing material I have ever seen
for chiropractors.” Dr. C, MA |
Using the procedures in the Marketing Manager, you select different
tools from your Marketing Toolkit that best fit into your office.
It’s really that simple. But don’t mistake the Marketing Manager
System’s simplicity for a lack of effectiveness. 18 years of hard
experience and innovation have gone into this system – and it’s
powerful, efficient and cost-effective.
|
“I use Marge so often she must fee cheap.” Marketing C.A. in
Toledo(“Marge” is the virtual marketing manager that assists with the
marketing manager CD.) |
The price of the Marketing Manager System is just $850. In addition to
all the features of this new interactive marketing CD, we are also
including the following bonuses.
SPECIAL DISCOUNT: We have been developing new products and services
which I intend to promote over the next few months. As part of these
promotions, I am temporarily reducing the price of the Marketing
Manager System CD.
NEW PRICE (LIMITED TIME): $550
I
am also throwing in the following as extra bonuses:
- Bonus #1. Three 15-minute phone support calls during the first 3 months
- Bonus #2. Unlimited email support for 6 months
- Bonus #3. Practice Development Newsletters free for 12 Months
- Bonus #4. All shipping, handling, and sales taxes paid by Petty,
Michel & Associates if purchased in the U.S. CD will be sent by
USPS Priority Mail (2-3 days). For international orders, modest
shipping costs will be charged. Please contact us with you location for
exact quote.
- Bonus #5. Extra discounts on all customized practice development programs by Petty, Michel & Associates.
ALSO…
Here’s My Guarantee: I realize that you have to trust me in telling you
the truth about this CD. I appreciate that. So, I am going to trust
you. I will give you 30 days to try out the Marketing Manager System.
If after 30 days you are not satisfied, you may send the CD back to me.
I understand that this is an UNHEARD of offer for software.
You should succeed. It is important that you do. Your profession has
been the leader in the movement towards natural health care.
It’s not always easy, as you know. You’ve been up against industries
with almost unfathomable resources. When ignoring the chiropractic
profession doesn’t work, they try to stop you. When stopping you
doesn’t work, they falsely co-opt your message and construct ads that
sound “alternative” and “complementary.”
But your mission isn’t to fight industries and trade organizations;
your mission is to help people get healthier, one at a time. And for
this you’ve been gaining acceptance and admiration from more and more
of your neighbors and other individual health care and business
professionals.
Let the Marketing Manager System empower you to tell your story and
help even many more people.
Thank you for taking your time to read this.
I wish you the best of success.
Sincerely,
Ed Petty
P.S.To read what others have said about the
Marketing Manager System,
click here
.
P.S.S We also have a hard copy of the CD in three Binders. For more information, click here
.
© Copyright 2007 by MMS Works
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